Our Brand
Fireball Equipment Achieves Record Performance, Signals Continued Growth with Name Change to Innoflo Solutions
Edmonton, Alberta – January 21, 2025 – Fireball Equipment Ltd., Canada’s leading single source solution for fuel and lube management systems, today announces its new name, Innoflo Solutions.
The decision to change the company name to Innoflo reflects its strategic plan and follows an impressive performance in 2024 and an ongoing commitment to innovation. The name change is effective January 21, 2025.
“Our company is built on a strong foundation that has evolved over the years and our new brand and name change marks the spirit of all that we stand for,” said Liam Murphy, CEO of Innoflo. “It reflects our vision to raise the bar of excellence in fuel management by empowering customers with better insights and fostering growth for our people and partners. When we get that right, the financial performance follows.”
The latest fuel management equipment and technology designed, installed, and serviced by Innoflo, helps clients minimize waste, optimize operations, and manage emissions. For companies with heavy fuel consumption, these advanced fuel systems provide better usage data to support carbon reduction commitments. And the new systems are already having an impact: Innoflo has installed and helps manage nearly 1,000,000,000 liters of fuel annually for Canada’s largest oil sands operations with its advanced technology and innovative system designs.
A Better Fuel Management Experience
The decision to rebrand to Innoflo is part of the company’s strategic plan to continue its consistent growth and performance from the last five years and deliver even more value and a best-in-class experience for its people, clients, and partners. The new brand reflects the company’s purpose, prioritizing meaningful growth for its employees and customers and embracing an innovative mindset. Learn more about the new brand on our website.
“We believe that the new Innoflo brand represents who we are now and what we strive to be every day. It reflects the values that inspire us to continue to improve and build for the future,” said Liam Murphy. “While our name and logo are changing, the core of who we are as a company remains strong.”
Impact on Customers and Partners
The name change to Innoflo will not affect current services, products, solutions, or interactions with the company. The fluid management and system design, engineering, installation, and service that customers have come to rely on will remain unchanged.
About Innoflo
Innoflo is the single-source solution for fuel and lube management systems across Canada, no matter the scale or complexity of the project. Founded in 1993, the company has grown from a one-man shop into an operation that employs 100 people serving Canada’s largest oil sands, mine sites, and national automotive and heavy equipment dealers.
End-to-end solutions: We are your single source solution for fuel and lube management systems across Canada, no matter the scale or complexity of the project. From design and engineering to installation and service, Innoflo leverages decades of niche industry expertise and meaningful relationships to deliver a highly supportive employee experience.
Complex industrial scale fuel management: Our specialized expertise in industrial scale hydrocarbon systems with advanced engineering and regulatory knowledge, ensure mining operations are safer, more efficient, and resilient. We bring data driven solutions to help our mining clients not only maximize uptime, but also reduce waste, empowering growth and sustainability goals that support all stakeholders.
Fuel and lube management for commercial vehicles: Our technical experts in the automotive and heavy equipment business enable vehicle maintenance and service facilities to achieve the highest standards of operational performance while meeting critical milestones throughout the project delivery.
Meaningful customer relationships: We understand that customers rely on us to provide technical expertise and innovative approaches so that you achieve your fluid management goals. Our team finds solutions by combining deep industry expertise with intentional care for the customer.
